Mission

Own and optimize outbound cold email campaigns to drive high-quality leads for clients, improve retention, and increase lifetime value.

Outcomes / KPIs

• 100% of contracted email volume targets hit monthly
• Positive reply rate targets met per client
• All leads match client ICP
• Weekly client check-ins + <2 business hour response time
• Daily/weekly internal reporting
• Recommend improvements proactively
• Identify upsell opportunities

Qualifications

• 1–2+ years in B2B sales, client success, or outbound campaign roles
• Skilled in cold email strategy, copywriting, and targeting (Clay, Apollo)
• Skilled in using LLMs like ChatGPT, Claude for ICP qualification, automation, and personalization
• Clear, responsive communicator across Slack, Loom, and calls
• Can handle 10–15 client accounts independently
• Takes initiative to solve problems before they escalate

Values & Cultural Traits